Innovation Strategies Adopted In Modern Furniture Design

Innovation and development of new products are the main themes of the development of human society and the progress of science and technology. Nathan Rosenberg, an American economics professor, pointed out: "The direct source of economic growth in the West is the various innovations in trade, technology and organizational management." With the rapid development of science and technology and social economy, the product life cycle is getting shorter and shorter, and the product replacement is getting faster and faster. New product development is the main way for enterprises to create market demand, and the process of new product development is inseparable from innovation. Enterprises must seek development through innovation and continuously develop new products as the key to the survival and prosperity of enterprises. "Innovation theory" was first proposed by the Austrian-American economist Schumpeter in his book "Economic Development Theory" in 1912. At that time, "innovation theory" mainly referred to the establishment of a new production function, that is, introducing a new combination of production factors and production conditions that had never existed before into production relations. After the 1950s, innovation is the collective name of creation and innovation, that is, eliminating old things and creating new things. It is the fundamental driving force for the development of all things; it is a thought and the practice guided by this thought, and it is a principle and the specific activities guided by this principle. The transformation of furniture from traditional handicrafts to industrial products has gradually become a consensus in the industry. The essence of modern furniture design is a systematic project that integrates comprehensiveness and creativity, science and technology, and art, based on modern industrialized production methods, integrating art design, architecture, technical aesthetics, modern materials, modern processing technology, and ergonomics. Modern Furniture Manufacturer believes that the essence of industrial products is to represent the supply that consumers and potential consumers can understand and meet their needs. This supply is designed to meet market demand, so it must be market-centered and consumer-centered. Furniture product innovation not only needs to understand the needs of current consumers, but also needs to study existing products in the furniture industry and possible alternative products, and adopt different innovation strategies.

Differentiated furniture design innovation strategy

The focus of furniture design innovation is to create differences between similar products in the existing furniture market. Since the current level of technological and market innovation is relatively low, the focus of differentiation is to improve product performance, reduce production costs, and highlight the characteristics of the company's products. The effective tool to achieve this strategy is to apply quality function development technology to fully meet the needs of consumers in the segmented furniture target market through quality development, technology development, reliability development, and cost development.

Combination furniture design innovation strategy

The essence of furniture product combination decision is to expand or contract from four aspects: length, depth, breadth and relevance of furniture products. It is generally believed that increasing the breadth of furniture product combination and expanding the business scope can give full play to the potential of enterprises in all aspects, obtain the advantages of differentiated and diversified operations, and disperse business risks; increasing the length and depth of furniture product combination, Modern Furniture Manufacturer can expand the furniture product items in each product line, increase the changes of furniture products, meet the differentiated needs of more consumers, occupy more market segments of similar furniture products, and attract more consumers; strengthening the relevance of furniture product combination can relatively simplify the business process, thereby reducing costs, and greatly improve the reputation and status of enterprises in related fields.

Technical furniture design innovation strategy

The innovation of technical furniture design is more about improving the technical content of products. The difference between this strategy and the differentiation strategy lies mainly in the different means of producing differences. The application basis of technical strategy is the accumulation of technology. Because it is quite difficult to innovate a brand new product, it is much easier to innovate a certain device that constitutes a furniture product. Modern Furniture SupplierIn order to make the results of component or device innovation reusable, technical innovation should shift from innovation for products or parts to innovation for devices. Because devices are designed to achieve certain functions, when other products need the same function, existing devices can be used directly or after modification, thereby reducing development costs and shortening development cycles. Modular design for devices has become the direction of design. When implementing technical strategies, the application of parallel engineering technology and ideas will be conducive to the smooth progress of design and lay a good foundation for the implementation of differentiation strategies thereafter. On the other hand, for technical products, consumers lack a basic concept of the product functions supported by technology, so statistical market research techniques and methods are difficult to apply. When it is necessary to use it, the respondents must generally be trained first to allow them to have a more comprehensive understanding of furniture products. A more economical and effective measure should be to conduct surveys on specific consumers, especially leading consumers, or surveys on experts, thereby determining the specifications and technical strategies of new furniture products.

Composite furniture product innovation strategy

The composite furniture design innovation strategy is a product development strategy that innovates in both technology and market. This type of new product is relatively unfamiliar to both developers and consumers. Therefore, users and developers need to be closely connected during development. Only in this way can developers have the opportunity to guide users and make users have a certain understanding of furniture products. The purchase process of this type of furniture products is usually very long, and the loss of failure is usually large. Since it is a non-competitive furniture product, it has a monopoly for a certain period of time. Price is not the focus of the development of this type of new furniture products, but the performance, characteristics, services and even corporate image of the furniture products are the issues that need special attention.