Analysis of the development status of China's furniture industry

1. Changes in consumption concepts promote product upgrades

With the rise of a new generation of consumer groups, people's lifestyles and life concepts have undergone changes, and higher requirements have also been put forward for furniture products, and the selection of furniture products is more personalized and fashionable. Fashion, time-saving and labor-saving will conquer more consumer groups. At the same time, with the deepening of the concept of "light decoration, heavy decoration", consumers are more inclined to the charm of the entire living room environment, rather than simply buying a set of tables, a set of beds, a sofa, and soft decoration in the future. Design will gradually become a major thrust of furniture. Functionalization and intelligence are also a major trend in furniture products. In recent years, with the continuous development of science and technology, black technology smart furniture has gradually emerged, and functional and intelligent furniture products will become the mainstream of the times.

2. Changes in demand promote new development of the industry

With the continuous development of our country's econoour and the continuous improvement of residents' income and living standards, consumers are no longer satisfied with the basic functions of furniture products, and pay more attention to the brand and user experience of the products. In order to meet the needs of consumers, furniture manufacturers have continued to increase their investment in product design and brand building, constantly improving the aesthetics and user experience of products, and increasing brand awareness in consumers' minds. At the same time, the younger generation of consumer groups has gradually become the mainstream, and the new consumption forces they represent are coming to the furniture market. With the iteration of consumers, changes in consumption pain points, diversification of information channels, and fragmentation of time, new patterns of consumption have gradually formed, which will further promote the development of furniture branding. In the future, furniture companies need to pay more attention to brand building and product design, and to meet the new needs of consumers for furniture products. The furniture industry will develop in the direction of new retail, new marketing and new services.

3. Online channels will become a new growth point

Benefiting from the increasing popularity of the Internet and payment technology, e-commerce has flourished, and a large number of consumers have begun to develop the habit of online shopping. Due to the convenience of using pictures, videos and other media to display products on online shopping platforms, and the convenience of online payment to quickly complete transactions, transaction efficiency has been greatly improved. Under the rapid development of our country's e-commerce industry, e-commerce channels will become a new growth point in our country's furniture market.